Yahoo: An Overview of Its Brand Group and Privacy Practices
Yahoo is a well-known brand that operates as part of the broader Yahoo brand group. This group includes various websites and applications owned and managed by the company, such as Yahoo itself, AOL, Engadget, In The Know, and Makers. Together, these platforms offer a diverse range of content and services to users worldwide.
Cookie Usage and Data Practices
When users visit Yahoo’s websites and use its applications, the company employs cookies and similar technologies, including web storage, to store and read information from users’ devices. These cookies serve several functions:
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Delivering websites and apps effectively to users,
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Authenticating users and applying security measures,
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Preventing spam and abuse,
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Collecting aggregated data to measure visitor numbers, device types (such as iOS or Android), browser usage, and duration of visits,
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Evaluating how users interact with the websites and apps to improve their experience.
Importantly, the data collected for analytic purposes is aggregated and not linked to individual users, helping maintain user privacy while enabling Yahoo to monitor overall usage trends.
Consent Options and Data Sharing
Yahoo provides users with choices regarding the use of cookies and personal data. If users click "Accept All," Yahoo and its partners—including 240 entities within the IAB Transparency and Consent Framework—will store information or access data on users’ devices (i.e., utilize cookies). They will use precise geolocation data and other personal data, such as IP addresses and browsing or search information, for purposes that include analysis, personalized advertising and content delivery, ad and content measurement, audience insights, and service development.
Users who prefer not to have their data used for these additional purposes can select "Reject All" to decline consent. Furthermore, users can customize their preferences by clicking "Manage Privacy Settings." At any time, consent choices can be withdrawn or modified via links labeled "Privacy and Cookie Settings" or "Privacy Control Panel" accessible on Yahoo’s platforms.
For those interested in detailed information regarding the handling of personal data, Yahoo offers comprehensive policies, including a Privacy Policy and a Cookie Policy, which outline data collection, usage, and user rights in depth.
Conclusion
As part of a group of digital brands, Yahoo prioritizes transparency and user choice concerning privacy. By offering clear consent options and detailed information about its data practices, Yahoo strives to maintain trust while providing its diverse range of online services.
