Your Privacy Choices with Yahoo
At Yahoo, we deeply value your privacy. As a member of the Yahoo brand family, which includes websites and applications such as Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising, we are committed to protecting your personal information and ensuring transparency.
Use of Cookies and Similar Technologies
When you access our websites and applications, we employ cookies and similar technologies, including web storage, to store and retrieve information on your device. These tools allow us to provide you with seamless access to our services. For more details, please see our Cookie Policy.
Our use of cookies serves several key purposes:
- To deliver our websites and applications to you efficiently.
- To authenticate users, enhance security measures, prevent spam, and protect against misuse of our services.
- To conduct aggregated measurement of website and application usage, such as counting visitors, recording the type of device used (iOS or Android), browser type, and length of visit. Importantly, this data is collected in aggregate form and is not linked to individual users.
Privacy Choices and Consent
When you visit our platforms, you have the option to manage your privacy preferences. By clicking “Accept All,” you consent to Yahoo and our partners—including 245 members of the IAB Transparency and Consent Framework—to store and access information on your device via cookies. This includes the use of precise geolocation data and other personal information such as technical identifiers.
Technical identifiers are alphanumeric strings generated by systems that help identify your device or you as a user. These include browser cookies, device identifiers, IP addresses, and may originate from hashed or encrypted email addresses or statistical matching of other identifiers.
The information collected is used for:
- Analytical purposes.
- Providing personalized advertisements and content.
- Measuring the effectiveness of ads and content.
- Conducting audience research.
- Developing and improving services.
If you prefer not to allow Yahoo or our partners to use cookies and your personal data for these additional purposes, you may select “Reject All.”
Customizing Your Preferences
For a tailored approach to your privacy, select “Manage Privacy Settings.” Here, you can control which data you agree to share and how it is used.
You can withdraw consent or modify your choices at any time by clicking on “Privacy and Cookie Settings” or the “Privacy Dashboard” links available on our websites and applications.
To learn more about how we protect and use your personal information, please review our Privacy Policy and Cookie Policy.
Privacy Options:
- Accept All
- Reject All
- Manage Privacy Settings
Your privacy matters to us. Thank you for trusting Yahoo.
