Yahoo as Part of the Yahoo Family of Brands: Understanding Cookie Usage and Privacy Choices
Yahoo is a key member of the Yahoo family of brands, which encompasses a variety of websites and applications that the company owns and manages. Besides Yahoo itself, this family includes well-known platforms such as AOL, Engadget, In The Know, and Makers. Together, these brands deliver a broad spectrum of digital content and services to users worldwide.
How Yahoo Uses Cookies and Similar Technologies
When you use Yahoo and its affiliated sites and applications, Yahoo employs cookies and similar technologies, such as web storage, to enhance your online experience. These tools allow the operators of these websites and apps to store and read information on your device. This functionality supports several important purposes:
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Delivering the sites and applications efficiently.
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Verifying user identities, implementing security measures, and preventing spam and abuse.
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Measuring usage patterns, such as counting visitors, identifying device types (like iOS or Android), noting browser preferences, and tracking visit duration. These analytical data are collected in aggregate and are not linked to individual users.
Cookie Consent and Your Privacy Options
When you interact with Yahoo’s sites and applications, you may encounter options to manage your cookie preferences. By clicking "Accept All", you consent to Yahoo and its partners—over 230 of whom participate in the IAB Transparency and Consent Framework—storing and accessing information on your device. This includes using precise geographic location data and other personal information such as your IP address and browsing habits. These data help Yahoo and its partners provide services including analytics, personalized advertising and content, ad and content measurement, audience research, and service development.
If you prefer not to allow Yahoo and its partners to use cookies and personal data for these purposes, you can select "Reject All." For greater control, you can click on "Manage Privacy Settings" to customize your preferences.
You also have the right to withdraw consent or change your choices anytime through links like "Privacy and Cookie Settings" or "Privacy Dashboard" available on Yahoo sites and apps.
For more detailed information on how Yahoo handles your personal data and cookies, please refer to their Privacy Policy and Cookie Policy documents.
In summary, Yahoo and its family of brands prioritize transparency regarding data use and empower users to make informed decisions about their online privacy through clear cookie management options.
