Yahoo: A Key Member of the Yahoo Family of Brands
Yahoo is an integral part of the Yahoo family of brands, which includes a diverse array of websites and applications. This family encompasses well-known properties such as AOL, Engadget, In The Know, and Makers, all of which are owned and operated under the same corporate umbrella.
Sites and Apps Owned by Yahoo
The Yahoo brand is more than just a single site; it is part of a broader ecosystem of digital platforms. Users accessing any of these sites or apps benefit from a consistent and integrated experience across various media and content types, delivered by this collection of trusted brands.
Use of Cookies and Similar Technologies
To enhance user experience and ensure the smooth operation of our services, Yahoo and its affiliated sites use cookies and similar technologies like web storage. These technologies enable the websites and applications to store and retrieve information from users’ devices.
Purpose and Function of Cookies
Cookies serve several important functions, including:
- Delivering the websites and apps to users efficiently.
- Authenticating users to apply security measures, protect against spam and abuse.
- Measuring user interaction by counting visitors, identifying device types (such as iOS or Android), browsers used, and the duration of visits.
Importantly, this measurement data is collected in aggregate form and is not linked to individual users.
Consent and Privacy Choices
When users visit Yahoo and its affiliated sites, they are given control over how their data is used. By clicking "Accept all," users consent to Yahoo and its partners—238 of whom participate in the IAB Transparency & Consent Framework—storing or accessing device information. This consent also permits the use of precise geolocation data and other personal information such as IP addresses and browsing habits for purposes including:
- Analytics
- Personalized advertising and content
- Advertising and content measurement
- Audience research
- Development of services
Alternatively, users who prefer not to allow these uses can select "Reject all." For those who want to fine-tune their preferences, Yahoo offers the option to "Manage privacy settings."
Changing Your Consent
User preferences are not permanent. Consent can be withdrawn or adjusted at any time by clicking on the "Privacy & cookie settings" or "Privacy dashboard" links available on Yahoo’s sites and apps.
Additional Information
Yahoo provides comprehensive details about how personal data is handled in its [privacy policy] and [cookie policy]. Users are encouraged to review these documents to better understand data practices and their choices.
By maintaining transparency and giving users control over their data, Yahoo and its family of brands strive to balance personalized experiences with privacy protection on their digital platforms.
