Your Privacy Choices: How Yahoo Protects Your Data
Yahoo, as part of the Yahoo family of brands, which includes popular sites and apps like Yahoo and Engadget, is committed to safeguarding your privacy. When you use Yahoo’s digital services, including their advertising platform, certain technologies such as cookies and similar tools help provide and improve your experience.
What Are Cookies and How Does Yahoo Use Them?
Cookies are small data files or similar technologies like web storage that websites and apps use to store and read information on your device. Yahoo employs cookies to:
- Deliver and maintain its sites and apps
- Authenticate users and apply security measures
- Prevent spam and abuse
- Measure the number of visitors, types of devices (iOS or Android), browsers used, and the duration of visits
This measurement data is collected in aggregate form, meaning it is not linked to individual users, thereby helping Yahoo understand site usage without compromising your identity.
Your Privacy Choices and Consent
When you visit Yahoo’s sites or use their apps, you will encounter options to manage how your data is used, primarily through cookie consent choices. If you click “Accept all,” Yahoo and its partners—including 245 companies participating in the IAB Transparency & Consent Framework—are permitted to store and access information on your device. They may also use precise geolocation data, technical identifiers (such as browser cookies, device IDs, IP addresses), and browsing or search data.
These data points assist with analytics, personalized advertising and content, advertising and content measurement, as well as audience research and the development of services.
If you prefer not to allow Yahoo and its partners to use cookies and personal data for these purposes, you can click “Reject all.” Alternatively, you can click “Manage privacy settings” to customize your consent preferences.
Changing Your Privacy Settings
Yahoo gives users full control over their privacy choices. At any time, you can withdraw consent or modify your settings by accessing the “Privacy and Cookie settings” or “Privacy dashboard” links available on their sites and apps.
For more detailed information on how Yahoo handles your data, you can review their Privacy Policy and Cookie Policy.
In summary, Yahoo strives to be transparent about its data collection and usage, offering users meaningful control over their privacy while enhancing their online experience across its family of services.
