Yahoo: Part of the Yahoo Brand Family and Commitment to User Privacy
Yahoo is a prominent member of the Yahoo brand family, a collection of websites and applications owned and operated by the company. This family also includes well-known platforms such as AOL, Engadget, In The Know, and Makers. Together, these sites and apps provide diverse content and services to millions of users worldwide.
Understanding Cookies and Their Use on Yahoo Platforms
When you use Yahoo’s websites and apps, the company employs cookies and similar technologies, such as web storage, to enhance your experience. Cookies are small data files that allow site and app operators to store and read information on your device. This technology helps Yahoo deliver its services effectively, authenticate users, maintain security measures, and prevent spam and abuse.
Purpose and Benefits of Cookies
Yahoo uses cookies to provide its websites and applications correctly, and to:
- Authenticate users securely.
- Implement security measures.
- Prevent spam and abusive behaviors.
- Analyze aggregated data regarding user visits including the number of visitors, their device type (such as iOS or Android), browser type, and duration of visits.
These aggregated data help Yahoo evaluate how users interact with its platforms but do not link the information to specific individuals.
User Consent and Privacy Choices
Yahoo values user privacy and provides clear options for managing cookie usage:
- By clicking “Accept All,” users consent to Yahoo and its partners—including 238 participants in the IAB Transparency and Consent Framework—storing and accessing information on devices. This may include precise geographic location data, IP addresses, browsing and search data used for analysis, personalized advertising, content personalization, ad and content measurement, audience insights, and service development.
- Users who prefer not to permit Yahoo and its partners to use cookies and personal data for these additional purposes can select “Reject All.”
- For customized choices, users can click “Manage Privacy Preferences” to tailor their consent settings.
Furthermore, users may withdraw or modify their consent at any time by accessing the “Privacy and Cookie Settings” or “Privacy Control Panel” links available on Yahoo’s websites and applications.
Commitment to Transparency and Data Protection
Yahoo provides comprehensive information on how personal data is used through its Privacy Policy and Cookie Policy. These documents outline the company’s approach to data protection and user privacy, emphasizing transparency and control for users.
In summary, Yahoo, as part of a larger family of brands, integrates cookies and privacy controls to deliver its online services responsibly, ensuring users have the ability to manage their data preferences effectively.
