Sony Acquires StatSports to Strengthen Global Sports Technology and Data Collection
By MOS Editorial Team | Published 13 October 2025
Sony has taken a significant step to bolster its position in the sports technology sector with the acquisition of StatSports, a leading performance-tracking company renowned for its advanced wearable technology and extensive global clientele.
This strategic acquisition enhances Sony’s growing portfolio in sports data and analytics, reflecting the company’s ambition to become a dominant force in athlete performance enhancement and fan engagement technology.
A Landmark Deal for Advanced Athlete Performance
Alan Clarke, co-founder and chief executive of StatSports, described the deal as “a landmark moment” for the company. Clarke emphasised that Sony’s global reach and technical expertise will accelerate StatSports’ mission to advance athlete performance and injury prevention.
“Since our inception in 2008, our commitment has been to facilitate teams and athletes in achieving their utmost potential through advanced performance monitoring technology,” Clarke said. “Together with Sony, we aim to set new benchmarks in performance analysis, athlete development, and fan interaction.”
Expanding Sports Data and Analytics Capabilities
Rufus Hack, chief executive of Sony’s sports businesses, noted that the acquisition is a major milestone in Sony’s ambition to build the ultimate sports data and analytics platform.
“By integrating StatSports’ cutting-edge wearable technology with our established optical solutions, we are paving the way for new innovations in performance analysis, officiating, and fan engagement,” Hack explained. “This positions us to offer a more holistic and valuable solution to our partners and the wider sports community.”
Sony plans to integrate StatSports’ wearable devices and analytics capabilities with its existing suite of sports-focused businesses. This includes Hawk-Eye Innovations, famed for its officiating and broadcast tracking systems; KinaTrax, a specialist in biomechanical analysis; and content and visualisation specialists Pulselive and Beyond Sports.
Creating a Unified Sports Data Ecosystem
The acquisition strengthens Sony’s position across the entire sports data ecosystem. It enables deeper performance insights for teams and players while enhancing the quality and immersive nature of content for broadcasters and digital audiences.
By merging wearable data with its optical tracking technologies, Sony aims to offer a unified platform delivering end-to-end performance analytics—from the training ground straight to the television screen.
About StatSports
Founded in 2008, StatSports provides elite tracking systems that capture comprehensive data points including player movement, heart rate, and sprint speed. Its technology is trusted by some of the world’s premier sporting organisations, such as Liverpool FC, the Los Angeles Dodgers, and the New Zealand All Blacks.
The company also counts among its investors celebrated figures including England football striker Harry Kane.
Stay ahead of the game by subscribing to the free Ministry of Sport newsletter for the latest news in sports business. For exclusive insights, event tickets, and professional development opportunities, consider becoming a MoS member today.
For more sports business news and events, visit Ministry of Sport’s website.
