Olivier Lépine (Brad Technology) Highlights Agritech Innovations at GITEX Dubai
On Tuesday, October 14, Olivier Lépine, co-founder of Brad Technology, appeared as a guest on BFM Business during the renowned GITEX event held in Dubai. The interview, presented by Léa Benaim, focused on Brad Technology’s commitment to advancing agricultural technology — commonly known as agritech.
During this brief 5-minute and 30-second segment, Lépine discussed how Brad Technology is positioning itself at the forefront of innovation within the agritech sector. The company is dedicated to creating technological solutions that transform agricultural practices, promoting higher efficiency, sustainability, and improved resource management. Lépine emphasized the critical role of technology in addressing modern agricultural challenges and enhancing food production systems.
The feature on BFM Business, a leading French business news channel, was part of a series of interviews showcasing cutting-edge companies and their pioneering technologies at GITEX, a global technology exhibition. This event gathers innovators from various industries to demonstrate and discuss the latest developments shaping the future.
Brad Technology’s focus on agritech aligns with global trends prioritizing sustainable agriculture and smart farming practices. By leveraging technology, companies like Brad Technology aim to support farmers, reduce environmental impact, and increase crop yields — factors crucial amid growing global food demands and climate challenges.
For viewers and industry insiders, Olivier Lépine’s appearance reaffirmed Brad Technology’s role as a dynamic contributor to the evolution of agricultural technology.
BFM Business continues to cover key technological advancements and entrepreneurial stories from events like GITEX, providing valuable insights into the companies that are driving innovation across sectors.





