Yahoo and Its Family of Brands: Understanding Cookie Use and Privacy Settings
Yahoo is a well-known member of a large family of brands that includes websites and applications such as AOL, Engadget, In The Know, and Makers, among others. These platforms are owned and operated by the same parent company, providing users with a variety of digital content and services.
Cookie Usage on Yahoo Websites and Applications
When you access any of these sites or apps, Yahoo and its affiliated brands use cookies and similar technologies, including web storage, to store and retrieve information on your device. This process helps in offering a smoother and more personalized user experience.
Cookies serve several purposes on Yahoo’s platforms:
- Delivery of Services: They enable Yahoo to provide the functionalities of its websites and apps effectively.
- User Authentication and Security: Cookies help verify users’ identities, enforce security measures, and prevent unwanted content and abuse.
- Measurement and Analytics: Yahoo collects aggregated data on the number of visitors, their device types (such as iOS or Android), the browsers used, and the time spent on the sites and apps. This information is collected in a non-identifiable form and is not linked to individual users.
User Consent and Privacy Controls
Yahoo places great importance on user privacy and offers choices regarding data collection. When visiting their websites or applications, users encounter options to manage cookie preferences:
- “Accept All”: By selecting this option, users consent to Yahoo and its partners—including up to 238 entities participating in the IAB Transparency and Consent Framework—storing and accessing information on their devices. This may involve using precise geolocation data, IP addresses, browsing and search information for purposes such as analytics, tailored advertising and content, ad and content measurement, audience research, and service development.
- “Reject All”: Users may opt to decline the use of cookies and personal data for these additional purposes.
- “Manage Privacy Settings”: This option allows users to customize their cookie and privacy preferences according to their comfort level.
Users can withdraw or change their consent choices anytime by visiting the “Privacy and Cookie Settings” or the “Privacy Dashboard” links available on Yahoo websites and applications. Further details on how Yahoo handles personal data are accessible through their Privacy Policy and Cookie Policy.
Conclusion
As part of a broad family of digital brands, Yahoo commits to transparency and user control over personal data. Understanding how cookies function on Yahoo’s platforms helps users make informed decisions about their privacy while benefiting from the services provided.
