Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Preferences
Yahoo is part of the well-known family of brands which includes several popular websites and applications. Alongside Yahoo, this family embraces other platforms such as AOL, Engadget, In The Know, and Makers, all owned and managed under the same umbrella. As users interact with these sites and apps, it is important to understand how Yahoo and its associated brands use cookies and handle user privacy.
What Are Cookies and How Are They Used?
Cookies are small pieces of data, including technologies similar to web storage, that websites and apps store on your device to recognize and retrieve information. These technologies enable the operators of the sites and apps to provide you with tailored and functional experiences.
When you visit Yahoo or its affiliated sites and apps, cookies are used to:
- Deliver the services available on these platforms.
- Authenticate users and implement security measures to prevent spam and abuse.
- Measure usage to gather insights such as the number of visitors, the types of devices used (like iOS or Android), the browsers involved, and the duration of visits. This measurement data is collected in an aggregate form and does not identify individual users.
Consent and Control Over Your Data
Yahoo and its partners, including over 230 members of the IAB Transparency & Consent Framework, use cookies to store and access information on your devices. Additionally, they may use precise geolocation data and other personal data such as IP addresses and browsing activity for several purposes including:
- Analysis and research.
- Serving personalized advertising and content.
- Measuring ad and content performance.
- Audience research and enhancing service development.
By clicking “Accept All,” you consent to this usage. However, if you prefer not to allow Yahoo and its partners to use cookies and your personal data for these additional purposes, you can click “Reject All.”
For users desirous of more granular control, the “Manage Privacy Settings” option allows customization of cookie preferences and data use. It’s important to note that consent can be withdrawn or preferences changed at any time via the “Privacy and Cookie Settings” or “Privacy” links available on Yahoo’s sites and applications.
Further Information
For a detailed explanation of how your data is managed, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy. These documents provide comprehensive insights on data handling, privacy protections, and user rights.
By understanding these practices, users can make informed choices about their online privacy while enjoying the content and services Yahoo and its family of brands provide.
