Hey there!
If you’re a fan of Meghan Markle or just love fresh, thoughtful approaches to lifestyle, there’s some exciting news you won’t want to miss.
Meghan has officially rebranded her lifestyle company from the quaint ‘American Riviera Orchard’ to the chic ‘As Ever’!
This announcement came straight from Prince Harry via a charming Instagram video on February 17, where Meghan expressed her genuine excitement about this new chapter.
So, what does ‘As Ever’ mean, and what can we expect from this new brand?
Let’s dive in and explore the fresh vision, product line, and everything this transformation represents for those who embrace mindful living.
Key Takeaways
- Meghan Markle’s lifestyle brand has transitioned from ‘American Riviera Orchard’ to ‘As Ever’ to reflect a broader vision than just local products.
- The rebranding signifies continuity in Markle’s interests linking back to her former blog, The Tig, highlighting thoughtful living and joy.
- The brand launch includes a new product line starting with strawberry jam, with more offerings reflecting Markle’s passions in cooking and crafting.
The Meaning Behind ‘As Ever’
### Exploring the Meaning Behind ‘As Ever’
In a delightful twist for fans and consumers alike, Meghan Markle has officially rebranded her lifestyle company from ‘American Riviera Orchard’ to ‘As Ever.’ This exciting news was announced in a heartfelt Instagram video on February 17, where her husband, Prince Harry, recorded her sharing her enthusiasm about the new name.
According to Markle, ‘As Ever’ encapsulates the essence of her brand that extends beyond products exclusive to her Santa Barbara roots.
Markle explained that the name signifies continuity and is a nod to her enduring passions for cooking, crafting, and gardening, all interests she previously showcased through her blog, The Tig.
This rebranding marks the beginning of a broader lifestyle venture, with products that reflect her personal hobbies and values.
The first item out of the gate is her widely praised strawberry jam, which fans fondly refer to as ‘jam is my jam.’ But that’s just the beginning!
Markle has exciting plans for a diverse range of offerings that celebrate thoughtful living and joy in everyday activities.
Moreover, the launch of the new ‘As Ever’ website brings a touch of visual storytelling to the brand, featuring charming imagery of Markle and her daughter, Princess Lilibet.
This brand isn’t just a business venture; it is a deeply personal endeavor for Markle, who is eager to share her lifestyle vision with the world.
So, if you’re looking to inject a bit of Markle’s joy and creativity into your daily routine, keep your eyes peeled for what ‘As Ever’ has to offer!
Exploring the New Product Line and Brand Vision
As the rebranding journey unfolds, it’s clear that ‘As Ever’ is more than just a new name; it symbolizes Meghan Markle’s commitment to promoting a lifestyle that embraces authenticity and joy.
This approach draws heavily from her previous experiences and interests, focusing on products that serve more than just a functional purpose—they aim to enrich lives.
The recent introduction of her strawberry jam is just the first taste, literally, of what’s to come.
Imagine kitchen essentials that inspire creativity, crafting supplies that ignite passion, and gardening tools that cater to both novice and expert gardeners alike.
Each future release promises to reflect Markle’s flair for design and her quest for quality, making ‘As Ever’ an exciting brand to watch.
So, whether you’re a dedicated follower of her journey or simply on the hunt for new lifestyle products, this brand might just have something that resonates with your own path toward thoughtful living.
