Local Company’s Patented Technology Reduces Diesel Engine Emissions, Gains Investor Attention
ROCHESTER, N.Y. – As New York State moves towards a mandated transition to zero-emission trucks and buses, many businesses, school districts, cities, and power companies are expressing concerns about readiness. In the meantime, a local Rochester company is offering a practical solution to reduce emissions and improve diesel engine efficiency.
Paradigm Emissions Technology, headquartered in a modest facility on Brighton-Henrietta Town Line Road, has developed a patented plasma system designed to significantly reduce harmful diesel emissions and carbon buildup. John Erbland, founder and CEO of Paradigm, explains that their technology targets carbon soot—the particulate matter produced by diesel engines that clogs engine components, increases back pressure, and leads to higher fuel consumption.
“Carbon soot comes out of a diesel engine and it clogs up the components and it creates back pressure on the engine that then ends up burning more fuel,” Erbland said. “Through this whole process we’re also reducing CO2 because the more fuel you burn, the more CO2 you create.”
The plasma system developed by Paradigm de-carbonizes diesel emissions, which helps engines run more efficiently and cleanly. This technology is especially appealing to trucking companies and municipal fleets, as it promises to lower maintenance costs substantially. According to Erbland, reducing soot buildup can save millions of dollars in upkeep over time.
Paradigm’s innovations are grounded in rigorous scientific research and testing. The company collaborated with Rochester Institute of Technology’s diesel test lab and conducted trials with local organizations such as Regional Transit Service (RTS) and Lewis Tree Service. Their technology is currently deployed on dozens of RTS buses, Monroe County heavy equipment, and hundreds of trucks owned by various local companies.
The company’s journey has been marked by dedication and perseverance. “Everything we did in the early years came out of our pockets,” Erbland shared. “We spent quite a number of years just bootstrapping the company, living lean, not paying ourselves a salary.”
Looking ahead, Paradigm aims to reach $100 million in sales through a combination of retrofit sales, replacement parts, and licensing agreements with engine and vehicle manufacturers. Erbland hopes that their technology can serve as a crucial interim solution for organizations navigating the state’s zero-emission transition.
In a positive development, Paradigm recently received an investment infusion from Brown and White Ventures, a local investment firm committed to supporting the company’s growth and expansion efforts.
As the transportation industry continues to evolve amidst environmental regulations, Paradigm Emissions Technology offers a promising approach to cleaner diesel engines—a valuable bridge as communities prepare for a zero-emission future.
For more information, visit Paradigm Emissions Technology’s website or follow updates from local news sources.
— Written by Jennifer Lewke, News10NBC
This story was assisted with AI formatting.
