Understanding Yahoo and Its Family of Brands: A Guide to Cookies and Privacy
Yahoo is a prominent part of the broader Yahoo family of brands, which includes several well-known websites and applications such as AOL, Engadget, In The Know, and Makers. This family of brands operates a wide range of digital content and services that millions of users access daily.
Yahoo and Its Family of Brands
The Yahoo family of brands comprises multiple sites and apps that serve diverse interests—from news and entertainment to technology reviews and lifestyle content. Each of these platforms is owned and operated under the Yahoo umbrella, providing users with a cohesive digital experience across different domains.
Cookies and How They Enhance Your Experience
When you use Yahoo’s sites and apps, including those of its sister brands, cookies and similar technologies (like web storage) are employed to enhance your experience. Cookies are small data files that websites and apps store on your device to remember information about your visit.
Here’s how Yahoo uses cookies:
- Providing Services: Cookies enable Yahoo to deliver its sites and apps effectively to users.
- User Authentication and Security: They help authenticate users, implement security measures, and prevent spam or abuse.
- Measurement: Yahoo collects aggregate data about visitors, including the number of visits, type of device (such as iOS or Android), browser type, and visit duration. This data helps Yahoo understand how users interact with their sites and apps but is not linked to individual users.
Your Choices Regarding Cookies and Personal Data
Upon visiting Yahoo’s sites or apps, users are presented with cookie consent options:
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Accept All: Choosing this allows Yahoo and its partners—including 237 entities participating under the IAB Transparency & Consent Framework—to store or access information on your device. This includes the use ofCookies for purposes such as precise geolocation tracking, and the handling of personal data like IP addresses, browsing, and search data. These are used for analytics, personalized advertising, content measurement, audience research, and service development.
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Reject All: Clicking this prevents Yahoo and its partners from using cookies and personal data for the additional purposes mentioned above.
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Manage Privacy Settings: This option lets users customize their choices regarding the use of cookies and personal data.
Yahoo emphasizes that users can withdraw consent or change their preferences anytime by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on their sites and apps.
Learn More About Yahoo’s Policies
For those interested in detailed information about how Yahoo uses cookies and personal data, comprehensive explanations are available in their cookie policy and privacy policy. These documents provide transparency into Yahoo’s data practices and commitments to user privacy.
Conclusion
Yahoo, alongside its family of brands, utilizes cookies and similar technologies to provide seamless and secure digital services while respecting user privacy through transparent choices. Users are empowered to control their data preferences, ensuring a personalized yet secure browsing experience across Yahoo’s extensive network of sites and apps.
