Understanding Yahoo’s Family of Brands and Their Use of Cookies
Yahoo is a well-known brand comprising a family of sites and apps, which includes prominent names such as AOL, Engadget, Rivals, In The Know, and Makers. Collectively, these platforms deliver a wide range of content and digital services to millions of users worldwide.
The Yahoo Family of Brands
The Yahoo family of brands operates various websites and applications that cater to diverse interests, from news and entertainment to technology and sports. All these offerings are part of the broader Yahoo network, allowing for a cohesive user experience across platforms.
How Yahoo Uses Cookies
When you visit any of the Yahoo family’s websites or use their apps, cookies and similar technologies, such as web storage, are employed. Cookies are small pieces of data stored on your device that enable the websites and apps to remember information about your visit.
According to Yahoo’s cookie policy, these cookies serve several key purposes:
- Service Provision: Cookies help deliver the core functionalities of Yahoo’s sites and apps to users.
- User Authentication and Security: They verify user identities, implement security measures, and prevent spam and abuse.
- Measurement and Analytics: Yahoo tracks the number of visitors, the devices they use (e.g., iOS or Android), the browser type, and the duration of visits. This data is aggregated and not linked to individual users.
Consent and Privacy Choices
Yahoo emphasizes transparency and user control regarding data use. When users visit any of their platforms, they encounter options to manage cookie settings:
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Accept All: By clicking this, users agree that Yahoo and its partners—including 235 participants in the IAB Transparency & Consent Framework—can store and access information on their devices. This includes the use of precise geolocation, IP addresses, browsing, and search data for purposes such as analytics, personalized advertising and content, advertising measurement, audience research, and service development.
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Reject All: Users choosing this option prevent Yahoo and its partners from using cookies and personal data for the above additional purposes.
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Manage Privacy Settings: This option allows users to customize their preferences in detail.
Users can revise their consent or change privacy settings anytime via links titled ‘Privacy & cookie settings’ or ‘Privacy dashboard’ found on Yahoo’s sites and apps.
Commitment to Data Privacy
Yahoo’s privacy and cookie policies provide further information about how personal data is collected, used, and protected across all their brands. The company stresses its commitment to protecting user privacy while offering personalized and secure digital experiences.
Whether you are browsing news on Yahoo, enjoying tech updates on Engadget, following sports on Rivals, or exploring other Yahoo family brands, understanding how your data is used can help you make informed decisions about your online privacy. For more details, users are encouraged to review Yahoo’s full privacy and cookie policies directly on their websites.
