Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Settings
Yahoo is part of a larger family of well-known brands, which includes not only Yahoo itself but also other sites and applications such as AOL, Engadget, In The Know, and Makers. Together, these platforms operate under a unified approach to user experience and data management, particularly concerning the use of cookies and privacy practices.
What Are Cookies and How Does Yahoo Use Them?
When you access Yahoo’s websites or applications, cookies and similar technologies—like web storage—are used to store and read information on your device. Cookies serve several important functions:
- Enabling the operation of Yahoo’s sites and apps to provide seamless user experiences.
- Authenticating users, implementing security measures, and preventing spam and abusive behavior.
- Measuring user interactions, such as the number of visitors to different web pages, the type of device used (e.g., iOS or Android), browser type, and how long visitors stay on the sites. This data is collected in aggregate form, meaning it is not linked to individual users.
Yahoo’s Transparency and Consent Framework
Yahoo complies with industry standards such as the IAB Transparency and Consent Framework, which includes over 238 partner organizations. If you select “Accept All” on Yahoo’s cookie consent banner, Yahoo and its partners will store or access information on your device through cookies. They may also use precise data such as geolocation, IP addresses, browsing history, and search data to:
- Perform data analytics.
- Deliver personalized ads and content.
- Measure the effectiveness of advertisements and content.
- Conduct audience research.
- Develop new services.
Your Privacy Choices and Controls
Yahoo respects user privacy and offers choices regarding cookie and data use:
- “Reject All” enables you to decline the use of cookies and personal data processing for advertising and analytics.
- “Manage Privacy Settings” allows you to customize which types of cookies and data uses you consent to.
- You can revoke or modify your choices at any time by clicking on links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” found on Yahoo’s sites and apps.
Additional Resources
For more detailed information on how Yahoo collects, uses, and protects your personal data, you can consult their Privacy Policy and Cookie Policy available on their websites.
In summary, Yahoo and its affiliated brands strive to provide transparency and control over your data while maintaining the functionality and security of their services. Users are encouraged to review their privacy options regularly to ensure their preferences are up to date.
