BOE O•SPACE Shines at China’s Intangible Cultural Heritage Exhibition in Milan, Merging Technology with Eastern Aesthetics
Milan, Italy – October 5, 2025 — On October 3, 2025, the "Reviving Craft – China’s Intangible Cultural Heritage and Contemporary Design" exhibition opened at the historic Palazzo Serbelloni in Milan, marking a significant cultural and technological showcase. The event featured BOE O•SPACE, a cutting-edge display technology platform developed by BOE Technology Group, which captivated audiences by blending advanced technology with traditional Eastern aesthetics.
This Milan exhibition follows the successful collaboration between BOE and the Sun Media Group at the 2024 "Reviving Craft" exhibition held at the Louvre in Paris. The 2025 event carries special importance as it coincides with the 55th anniversary of diplomatic relations between China and Italy, as well as the 50th anniversary of diplomatic ties between China and the European Union.
Technological Innovation Meets Intangible Heritage
Co-organized by Sun Media Group and the Italy China Council Foundation, the exhibition showcased a variety of BOE’s state-of-the-art display technologies. Highlights included transparent displays, the INFIHUB interactive platform, UHD Exhi displays, and the innovative Smart Calligraphy Desk — each designed to create an immersive interactive experience. These advanced tools allowed visitors to explore Chinese intangible cultural heritage and contemporary artistic creations in novel, engaging ways.
One of the key moments at the exhibition was the "BOE Day" event, fostering in-depth exchanges on the intersection of technology and culture, and reinforcing ongoing cooperation between China and Italy. The event underscored BOE’s aim to bridge geographical and cultural gaps, promoting a sustainable ecosystem of cross-cultural collaboration through technological innovation.
BOE’s Global Cultural Ambitions
Si Da, Vice President and Chief Brand Officer of BOE, expressed at the opening ceremony, “BOE adheres to a market-driven, international, and professional growth strategy. We believe that technology is the key to unlocking the future, with a mission to let every civilization be seen. Through collaboration on the ‘Reviving Craft’ project, we aim to present the world with a new BOE committed to the integration of technology, culture, and sustainability.”
Over recent years, BOE has been actively expanding its global footprint, successfully “going global” with Chinese culture and technology. Following the debut of O•SPACE at the 2024 Paris exhibition, BOE has formed partnerships with notable cultural institutions such as the Palace Museum, Dunhuang Art, and OUTPUT. These collaborations have yielded exhibitions both in China and internationally.
BOE’s presence in Milan represents another milestone in the company’s international branding strategy, reinforcing its role as a leader in advanced display technology within the cultural sphere. The company’s sustainable development initiative, "Open Next Earth," is embodied in these efforts to foster global cultural exchange through innovative technology.
Since 2021, BOE has conducted more than 15 O•SPACE brand marketing events worldwide, directly engaging over five million consumers, signaling their growing influence in marrying technology with cultural heritage.
A Bridge Between East and West
The ‘Reviving Craft’ exhibition in Milan stands as a vibrant testament to the fruitful cultural exchanges between China and Italy. Infused with high-tech elements, it offers a fresh perspective on the unique beauty of Eastern cultural traditions, inviting international audiences to appreciate the depth and richness of Chinese intangible cultural heritage through modern technological lenses.
As BOE continues to innovate and expand its global reach, events like this highlight the powerful role technology can play in preserving and promoting traditional culture on the world stage.
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Via PR Newswire Asia – Tirto ID
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