Yahoo: An Integral Part of the Yahoo Brand Family and Its Commitment to User Privacy
Yahoo is a key member of the Yahoo brand family, which encompasses a variety of popular websites and applications including AOL, Engadget, In The Know, and MAKERS. These platforms collectively serve millions of users worldwide, providing diverse content and digital services.
Understanding Cookies and Their Role
When users engage with these websites and apps, Yahoo employs cookies and similar technologies such as web storage to enhance the experience. Cookies are small data files that website operators place on a user’s device to store and retrieve information. This helps in delivering and improving services effectively.
Purpose of Cookies on Yahoo Platforms
Yahoo uses cookies primarily to:
- Provide and maintain the functionality of websites and apps.
- Authenticate users, apply security measures, and prevent spam and abuse.
- Measure usage patterns to understand how visitors interact with the content.
Measurement and Data Collection Practices
Yahoo collects data to monitor the number of visitors, device types (such as iOS or Android), browser information, and the amount of time spent on its sites and applications. These analytics are gathered in an aggregated manner that does not link back to individual users, ensuring privacy.
Consent and Personalization
By selecting "Accept All," users agree that Yahoo and its partners, which include 237 entities participating in the IAB Transparency & Consent Framework, can store and access information on their devices through cookies. This also allows the use of precise location data and other personal information such as IP addresses, browsing, and search data. These data points are utilized for analytics, personalized advertising and content, ad measurement, audience research, and service development.
Users who prefer not to permit Yahoo and its partners to use cookies and personal data for these additional purposes can click "Reject All." There is also an option to manage preferences by selecting "Manage Privacy Settings," where users can customize their consent.
Ongoing Control Over Privacy Preferences
Yahoo provides users with continual control over their privacy choices. Consent can be withdrawn, and settings adjusted at any time via links labeled "Privacy and Cookie Settings" or "Privacy Dashboard" available across Yahoo websites and apps.
Further Information
For comprehensive details on how Yahoo handles personal data and cookies, users are encouraged to review the Yahoo Privacy Policy and Cookie Policy available online.
In summary, Yahoo’s membership in the Yahoo brand family comes with a clear commitment to transparency and user privacy, employing cookies responsibly to improve user experience while giving users full control over their data preferences.
