Yahoo as Part of the Yahoo Brand Family: Understanding Cookie Use and Privacy Settings
Yahoo operates as a key member of the broader Yahoo brand family, which includes a diverse range of websites and apps such as AOL, Engadget, Rivals, In The Know, and Makers. Together, these platforms serve millions of users worldwide, providing news, entertainment, and various online services.
Cookie Usage on Yahoo and Partner Sites
When you visit Yahoo or any sites within the Yahoo brand family, cookies and similar technologies like web storage are used to enhance your experience. These technologies enable website and app operators to store and retrieve information on your device. This process supports several important functions including:
- Providing access and functionality across our websites and apps.
- User authentication, security measures, and prevention of spam and abuse.
- Measuring usage patterns to understand how users interact with the digital platforms.
The information collected typically includes visitor frequency, device types (such as iOS or Android), browser information, and the duration of time spent on each site or app. Importantly, all data gathered for measurement purposes is aggregated and not linked to individual users.
Consent and Data Collection
Yahoo and its partners, which number 236 participants in the IAB Transparency & Consent Framework, request your consent to store and access cookies on your device. By clicking “Accept All,” you allow Yahoo and these partners to collect precise location data and personal information such as IP addresses, browsing history, and search data. This information supports:
- Analytics and personalized advertising.
- Content personalization.
- Advertising and content measurement.
- Audience research and continual enhancement of services.
If you prefer not to share this data, selecting “Reject All” will restrict Yahoo and its partners from using cookies and personal data for these extended purposes.
Managing Your Privacy Preferences
Yahoo provides options for users to customize their privacy preferences via the “Manage Privacy Settings” feature. You can modify or withdraw consent at any time by accessing privacy or cookie settings links found on Yahoo websites and apps or by visiting the “Privacy Dashboard.” For comprehensive details on data use, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy.
This proactive approach reflects Yahoo’s commitment to transparency and user control, ensuring you have a clear understanding of how your data is used while enjoying the services offered within the Yahoo brand family.
