Yahoo as Part of the Yahoo Brand Family: Understanding Cookies and Privacy
Yahoo is a member of the larger Yahoo brand family, which includes a collection of websites and apps such as AOL, Engadget, Rivals, In The Know, and Makers. Together, these platforms offer a wide range of digital content and services to users worldwide.
Use of Cookies on Yahoo and Associated Websites
When you visit Yahoo and the related sites or use their apps, they employ cookies and similar technologies—including web storage—to store and read information on your device. These cookies serve multiple purposes:
- Delivering websites and apps effectively to users.
- Authenticating users, enhancing security, and preventing spam or abuse.
- Measuring website and app usage to improve the experience.
The data collected includes the number of visitors to the pages, the type of device used (iOS or Android), browser information, and the duration of visits. This information is gathered in aggregated form and does not identify individual users.
Consent and Control Over Data Collection
Yahoo and its partners, which total 236 entities participating in the IAB Transparency & Consent Framework, store information on your device when you click “Accept All.” This data can include precise location, IP addresses, browsing and search history, and other personal data. It is used for analytics, personalized advertising and content, advertisement and content measurement, audience research, and service development.
Users have control over their privacy preferences:
- Choose “Accept All” to agree to the use of cookies and data by Yahoo and its partners.
- Select “Reject All” to decline cookies and personal data usage for these additional purposes.
- Manage preferences individually via the “Manage Privacy Settings” option.
At any time, users can withdraw their consent or change settings by visiting the “Privacy and Cookie Settings” or “Privacy Dashboard” available on Yahoo’s websites and apps.
Further Information
For detailed information about how Yahoo uses your personal data, including specifics on cookie usage, visitors are encouraged to read the company’s Privacy Policy and Cookie Policy.
By providing transparent options and detailed disclosures, Yahoo emphasizes user control and compliance with relevant data privacy regulations, ensuring users understand how their information is managed while using Yahoo brand family services.
