Understanding Yahoo and Its Family of Brands: How Your Privacy Is Handled
Yahoo is a prominent name in the digital world and forms an integral part of the Yahoo family of brands. This group includes a collection of sites and applications such as Yahoo itself, AOL, Engadget, In The Know, and Makers, all owned and operated under the larger Yahoo umbrella.
Yahoo’s Ecosystem of Sites and Apps
Users engaging with any of these platforms benefit from a unified experience powered by Yahoo. Whether you read tech news on Engadget, explore viral content on In The Know, or watch inspiring stories on Makers, these brands are connected through shared services and technological infrastructure.
Use of Cookies and Similar Technologies
To deliver seamless and personalized service across its sites and apps, Yahoo employs cookies and similar technologies like web storage. These tools allow Yahoo and the operators of its websites and applications to store and access information on your device efficiently.
Cookies serve several key purposes:
- Enabling the delivery and proper functioning of sites and apps.
- Authenticating users, bolstering security measures, and preventing spam and abuse.
- Measuring visitor statistics, including the number of visitors, device type (such as iOS or Android), browser used, and session duration.
Importantly, this data is collected in aggregate form and is not linked to individual users to protect privacy.
Consent and Privacy Choices
When you access Yahoo’s sites or apps, you are prompted to manage your cookie and privacy preferences. By selecting "Accept all," you consent to Yahoo and its partners—which include approximately 240 companies adhering to the IAB Transparency & Consent Framework—to store and access information on your device. These partners may use this data, including precise geolocation, IP address, browsing, and search information, for analytics, personalized advertising and content, content and advertising performance measurement, audience research, and service development.
If you prefer not to allow these additional uses, you can choose "Reject all" to opt out. Additionally, there is the option to customize your preferences further via "Manage privacy settings," giving you granular control over your data.
Yahoo also emphasizes that you have ongoing control over your privacy choices. You can withdraw consent or modify your settings at any time by navigating to the "Privacy & cookie settings" or "Privacy dashboard" available on their sites and apps.
Transparency in Privacy and Cookie Policies
For those interested in a deeper understanding of how Yahoo uses personal data and cookies, comprehensive details are available in its privacy and cookie policies. These documents provide clarity on data handling practices, ensuring users remain informed about their digital footprint while using Yahoo services.
In summary, Yahoo offers a broad family of interconnected digital brands, striving to balance user experience with thoughtful transparency and control over data privacy through clear cookie usage and personalized settings.
