Yahoo as Part of the Yahoo Family of Brands: Understanding Our Use of Cookies and Your Privacy Options
Yahoo is a key member of the Yahoo family of brands, which includes a collection of popular websites and applications such as AOL, Engadget, In The Know, and Makers. Collectively, these platforms are designed to offer a diverse range of digital content and services to users worldwide.
When you visit or interact with any of the sites and apps under the Yahoo family, including Yahoo itself, our technology uses cookies and similar tools like web storage to enhance your experience. Cookies allow us to store and read information on your device, which enables us to provide our services effectively and securely.
How Yahoo Uses Cookies
Our use of cookies serves several important functions:
- Service Delivery: Cookies help us deliver the content and features you expect from our sites and apps.
- Security and Authentication: They are essential for verifying users’ identities, safeguarding accounts, and preventing spam and abuse.
- Measurement and Analytics: We gather aggregate data on how many visitors access our pages, the types of devices and browsers used (for example, iOS or Android), and the length of each visit. This data helps us understand overall usage trends but is not linked to individual users.
Consent and Personal Data Usage
When you see a prompt offering you options such as "Accept all," "Reject all," or "Manage privacy settings," here is what each means:
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By clicking "Accept all", you agree that Yahoo and our partners—including 238 organizations participating in the IAB Transparency & Consent Framework—may store or access information on your device through cookies. This may include precise geolocation data and personal information such as your IP address and browsing or search data. The purpose is to enable analytics, personalized advertising and content, advertising and content measurement, audience research, and service development.
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Selecting "Reject all" means you do not consent to cookies and personal data being used for additional purposes beyond what is necessary for basic site functionality.
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Choosing "Manage privacy settings" allows you to customize your preferences regarding which cookies and data uses you consent to.
Your Privacy Rights and Controls
You have control over your cookie and privacy settings at any time. On our sites and apps, you can revisit your choices by clicking on links like "Privacy & cookie settings" or accessing the "Privacy dashboard." Both our privacy policy and cookie policy provide detailed information on how we handle your personal data, your rights, and how to manage your preferences effectively.
Yahoo and the Yahoo family of brands remain committed to transparency and respect for your privacy, aiming to provide you with high-quality services while safeguarding your personal information.
