Yahoo and Its Family of Brands: Understanding Cookies and Privacy Settings
Yahoo is a well-known name in the digital world and is part of a larger family of brands that includes well-established sites and apps such as AOL, Engadget, Rivals, In The Know, and Makers. Together, these online platforms offer a wide range of content and services to millions of users worldwide.
When you visit and use these websites and applications operated by Yahoo and its affiliated brands, certain technologies called cookies play a crucial role in enhancing your experience. Cookies, along with similar technologies like web storage, are used to store and read information from your device. This helps site operators provide a seamless and efficient user experience.
Purpose of Cookies on Yahoo Sites and Apps
The use of cookies on Yahoo family sites serves several important functions:
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Delivery of Services: Cookies enable the sites and apps to function properly and provide you with access to their features and content.
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Security and Authentication: They help authenticate users, apply security measures, and prevent issues like spam and abuse to maintain a safe environment for everyone.
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Measurement and Analytics: Yahoo collects aggregate data on visitor numbers, the type of devices used (such as iOS or Android), browsers, and duration of visits. This information is compiled in a way that is not tied to individual users, enabling the company to measure site usage and improve services.
Consent and Privacy Choices
Yahoo and its partners, which include over 230 organizations participating in the IAB Transparency & Consent Framework, may use cookies and access information from your device for additional purposes if you choose to accept. These purposes include:
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Analyzing usage data for analytics.
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Providing personalized advertising and content.
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Measuring the effectiveness of advertising and content.
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Conducting audience research and developing new services.
If you prefer not to allow Yahoo and its partners to use cookies and your personal data for these additional purposes, you can simply select the ‘Reject all’ option.
For users who want more control over their privacy preferences, Yahoo offers a ‘Manage privacy settings’ option. This allows you to customize which cookies and data uses you consent to.
You also have the flexibility to withdraw or change your consent choices at any time by visiting the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ on any Yahoo family sites or apps.
Additional Resources
To better understand how your personal data is used, Yahoo provides detailed information in its privacy policy and cookie policy documents, available on their websites.
In summary, Yahoo and its family of brands are committed to transparency and giving users control over their data while continuing to offer safe and personalized online experiences through the responsible use of cookies and related technologies.
