Yahoo and Its Family of Brands: Understanding Our Use of Cookies and Privacy Practices
Yahoo is a key part of the Yahoo family of brands, which includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers. Together, these platforms provide a diverse range of content and services to users worldwide.
Our Sites and Apps
When you visit or use any of our sites and applications, including those mentioned above, we collect certain information through the use of cookies and similar technologies. Cookies allow us to store and read information from your device, enhancing your experience and enabling various functionalities across our digital platforms.
What Are Cookies and Why Do We Use Them?
Cookies, along with technologies like web storage, help us improve the services we offer by:
- Providing Our Services: Cookies enable the proper functioning of our websites and apps, ensuring that you can access and use our content smoothly.
- Security and Authentication: They help authenticate users, apply security measures, and prevent spam or abusive behaviors.
- Measurement and Analytics: Cookies allow us to count the number of visitors, identify the types of devices (such as iOS or Android), recognize browsers used, and measure the duration of visits. Importantly, this data is collected in aggregate form and is not linked to individual users.
Your Consent and Choices
When you access our sites and apps, you have control over how cookies are used. By clicking “Accept all,” you agree that Yahoo and our partners — including 236 entities participating in the IAB Transparency & Consent Framework — may store and/or access information on your device. This may also involve the use of precise geolocation data, IP addresses, and browsing or search data, which are used for purposes such as:
- Analytics
- Personalized advertising and content
- Measuring the effectiveness of ads and content
- Audience research
- Developing new products and services
If you prefer not to allow these uses, you can click “Reject all.” Alternatively, you may choose to “Manage privacy settings” to customize your preferences according to your comfort level.
Managing Your Privacy
Your privacy is important to us. You can change or withdraw your consent anytime by visiting the “Privacy & cookie settings” or “Privacy dashboard” links available on our websites and applications. We encourage you to review our detailed privacy policy and cookie policy to better understand how your personal data is handled.
At Yahoo and across our family of brands, we are committed to transparency and providing you with choices regarding your data and privacy. Thank you for trusting us as your digital partner.
