Yahoo and Its Family of Brands: Understanding Their Use of Cookies and Privacy Practices
Yahoo is a well-known name in the digital world, operating as part of a broader family of brands that includes several popular sites and applications. Alongside Yahoo, this family encompasses AOL, Engadget, In The Know, Makers, and others. Together, these platforms work to provide a wide range of content and services to users across various devices.
The Yahoo Family of Brands
As part of the Yahoo family of brands, the company owns and manages multiple websites and apps. Each platform serves its unique audience but collectively forms a network designed to deliver news, entertainment, technology updates, and lifestyle content. This integrated approach allows Yahoo and its associated brands to offer a cohesive user experience across different digital environments.
Use of Cookies and Similar Technologies
When you visit any of these sites or use their apps, Yahoo employs cookies and similar technologies such as web storage to enhance your browsing experience. Cookies are small data files that website operators use to store and retrieve information on your device.
These technologies help Yahoo to:
- Provide and maintain the functionality of their sites and apps
- Authenticate users securely and apply measures to prevent spam and abuse
- Measure and analyze site usage to improve the service
For example, Yahoo collects aggregate data about visitors including the number of visitors, the types of devices used (such as iOS or Android), browser types, and how long users stay on their websites and apps. Importantly, this data is not linked to individual users, ensuring a level of anonymity in usage statistics.
Consent and Privacy Choices
Yahoo takes privacy seriously by offering users control over how their data is used. When visiting these platforms, users encounter options to manage cookie usage and data sharing preferences. By clicking ‘Accept all’, users consent to Yahoo and its partners—which include 238 members of the IAB Transparency & Consent Framework—to store cookies, access device information, and use precise geolocation and other personal data.
This data may be utilized for:
- Analytics purposes
- Personalized advertising and content delivery
- Advertising and content measurement
- Audience research
- Development of services
If you prefer to limit this data usage, Yahoo provides options to ‘Reject all’ or ‘Manage privacy settings’, allowing you to customize your choices regarding cookies and personal data.
Ongoing Control Over Personal Data
Users retain the right to withdraw their consent or update their privacy settings at any moment. By using the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on Yahoo and its affiliated sites and apps, individuals can modify their preferences as they see fit.
Comprehensive information about Yahoo’s data practices is detailed in their privacy policy and cookie policy. These documents explain in greater detail how your personal data is collected, managed, and protected.
In summary, Yahoo, as part of its expansive family of brands, leverages cookies and related technologies to optimize user experience and service performance while offering transparency and control over personal data. Users are encouraged to review and manage their privacy settings to align with their preferences as they engage with Yahoo’s diverse digital platforms.
