Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Settings
Yahoo is part of a diverse family of brands that includes well-known sites and applications such as AOL, Engadget, In The Know, and Makers. These platforms collectively provide users with a wide range of digital services and content.
When you use Yahoo and its affiliated sites, cookies and similar technologies like web storage are employed. These technologies allow the operators of these websites and applications to store and access information on your device. This helps enhance your experience by authenticating users, applying security measures to prevent spam and abuse, and ensuring the proper functioning of the sites and apps.
Purpose of Cookies
The use of cookies is primarily aimed at:
- Providing the websites and applications.
- Authenticating users and maintaining security.
- Measuring website usage, such as counting visitors, identifying the type of device (iOS or Android), browsers in use, and the duration of each visit.
Importantly, this data is collected in aggregate form and is not linked to individual users.
Consent and Privacy Options
Upon visiting these sites, users are presented with options regarding cookie and data usage:
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Accept All: If you click this option, Yahoo and its partners — including 237 entities that are part of the IAB Transparency and Consent Framework — may store information on your device using cookies. They may also use geolocation data, IP addresses, browsing, and search information to analyze usage, display personalized ads and content, measure advertising effectiveness, conduct audience research, and develop services.
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Reject All: Selecting this prevents Yahoo and its partners from using cookies and personal data for these additional purposes.
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Manage Privacy Settings: This option allows users to customize their preferences regarding cookie use and data sharing.
Users can revoke or modify their consent at any time by accessing the privacy and cookie settings linked on Yahoo’s websites and applications.
Further Information
For a comprehensive understanding of how your data is used and protected, Yahoo provides detailed documents including its Privacy Policy and Cookie Policy. These policies are accessible at the bottom of the websites and offer transparency about data processing practices.
By offering these options and information, Yahoo aims to respect user privacy while delivering a personalized and secure online experience across its family of brands.
