Yahoo and Its Family of Brands: Understanding Cookie Use and Privacy Settings
Yahoo is part of a broader family of brands that includes notable names such as AOL, Engadget, In The Know, and Makers. These brands collectively operate a range of websites and applications that millions of users access daily.
When you use any of these sites or applications, including Yahoo, the companies utilize cookies and similar technologies to enhance user experience and ensure smooth functionality. Cookies are small data files stored on your device that allow the website or app operators to save and retrieve information as you navigate their services.
Purpose of Cookies on Yahoo and Related Sites
The primary purposes of cookies used by Yahoo and its affiliated brands include:
• Providing the websites and applications you use: Cookies help load the content and features you expect.
• Authenticating users and enhancing security: They help verify user identities, implement security measures, and prevent spam and abuse.
• Measuring usage and performance: The platforms collect aggregated data such as the number of visitors, device types (iOS or Android), browser types, and session duration to understand overall usage patterns. Importantly, this data is collected in ways that do not identify individual users.
Cookie Consent and Your Privacy Choices
Yahoo and its partners ask for your consent to use cookies and other personal data to deliver personalized content and advertisements, analyze performance, understand audiences, and improve their services. If you select "Accept All," Yahoo and its 237 partners — who participate in the IAB Europe’s Transparency and Consent Framework — may store cookies on your device and access information such as precise geolocation, IP addresses, and search or browsing data for these purposes.
If you prefer not to share your data for advertising and personalization, you can click "Refuse All" to limit the use of cookies to essential functions only. Additionally, Yahoo offers the option to customize your preferences through the "Manage Privacy Settings" feature, where you can choose how your data is handled.
You also have the flexibility to change your consent or privacy choices at any time by visiting the "Privacy and Cookie Settings" or "Privacy Dashboard" links available on Yahoo’s websites and applications.
Learn More About Yahoo’s Data Practices
For those interested in detailed information on how Yahoo uses personal data and cookies, comprehensive explanations are available in their Privacy Policy and Cookie Policy. These documents outline data collection, usage, and your rights as a user.
In summary, Yahoo and its family of brands prioritize transparency and give users control over their data and privacy while operating a network of engaging digital services.
