The Walt Disney Company, Grammarly, and Intuit Mailchimp Named Winners in 2025 Digiday Technology Awards
August 12, 2025 – The Digiday Technology Awards have once again recognized industry leaders that demonstrate innovation and excellence in leveraging technology to transform marketing, advertising, and customer engagement. This year’s accolades highlight companies that are successfully incorporating AI, automation, and advanced data analytics to deliver personalized experiences and drive impactful results across digital platforms.
Disney Advertising Leads in Video Advertising Innovation
Taking home the award for Best Video Advertising Platform, Disney Advertising has been acknowledged for its pioneering role in managing advertising sales and integrated marketing across The Walt Disney Company’s vast entertainment and sports portfolio. A significant milestone was reached in October 2024 when Disney consolidated Hulu and Disney+ into a unified ad platform, the Disney Ad Server. This system now supports over 200 billion impressions annually and is responsible for 77% of Disney’s total advertising revenue.
Disney’s commitment to innovation is evident through proprietary tools such as the Disney eXperience Composer, which has doubled engagement levels on Disney+ interactive content. Additional technologies like Magic Words enable contextual keyword targeting, while YODA optimizes advertising yield. These advancements have not only delivered measurable advertising impact but also strengthened Disney’s dominant position in the evolving video advertising marketplace, marrying cutting-edge technology with its hallmark storytelling.
Grammarly Harnesses Data to Enhance Personalization and Growth
Grammarly earned the Best Customer Data Platform award thanks to its strategic collaboration with Hightouch. Serving over 40 million users and 50,000 organizations worldwide, Grammarly prioritizes personalized user engagement as a cornerstone for sustaining growth and retention.
Utilizing Hightouch’s composable Customer Data Platform (CDP) integrated with Databricks, Grammarly unified and activated its customer and conversion data across paid media and lifecycle marketing channels. This comprehensive data approach has empowered the company to scale personalization efforts efficiently, optimize marketing performance, and secure measurable growth—all vital in the competitive landscape of AI-driven writing assistance tools.
Intuit Mailchimp Wins for Personalization and A/B Testing Excellence
Intuit Mailchimp received the Best Personalization & A/B Testing Platform award, recognized for designing tools that empower small and mid-sized businesses to conduct targeted and personalized digital outreach. With features such as audience segmentation, send time optimization, SMS integration, and automated workflows, Mailchimp supports dynamic marketing campaigns that resonate with diverse audiences.
The platform showcased its capabilities notably through its partnership with CHANI, a modern astrology brand blending ancient wisdom with contemporary digital engagement. By leveraging Mailchimp’s personalization tools, CHANI achieved significant success, including high open rates and impactful messaging tailored for segmented audiences. This approach not only boosted customer loyalty and self-discovery journeys but also drove impressive revenue growth.
Additional Recognitions from the 2025 Digiday Technology Awards
The awards also honored numerous other innovators across multiple categories, underscoring the breadth of technological advancement shaping marketing and media:
- Best Affiliate Marketing Platform: Carhartt’s remarkable revenue traction via impact.com
- Best AI Platform: Known’s creation of an “Iron Man Suit” for client support
- Best E-Commerce Technology: Lexus Build Tool’s customization configurator
- Best Marketing Analytics Platform: Arima’s breakthrough synthetic data platform
- Best Video Management Platform: Endeavor Streaming’s Vesper Platform
… and many more, celebrating innovation in areas ranging from automation, content creation, and programmatic solutions to sustainable platforms and emerging digital out-of-home technologies.
The 2025 Digiday Technology Awards highlight a continuing trend: businesses are increasingly leveraging technological advancements—especially in AI, data integration, and personalization—to craft more engaging, efficient, and measurable marketing strategies. By doing so, winners like The Walt Disney Company, Grammarly, and Intuit Mailchimp are not only shaping the future of advertising and customer engagement but also setting new industry benchmarks.
For more details on all the winners and categories, visit the official Digiday awards page.
