Your Privacy Choices on Yahoo and Its Family of Brands
Protecting your privacy is important to Yahoo and the various sites and apps it owns and operates, including popular platforms such as Yahoo and Engadget, as well as its digital advertising service, Yahoo Advertising. As part of the Yahoo family of brands, these services rely on the responsible use of cookies and other similar technologies to enhance user experience and deliver personalized content.
Understanding Cookies and Their Use
Cookies, along with related technologies like web storage, allow websites and apps to store and access information directly from your device. This information enables them to provide seamless service, authenticate users, implement security measures, and prevent spam or abuse.
Measurement and Analytics
Yahoo collects aggregated data about visitors to its websites and apps to better understand usage patterns. This includes counting the number of visitors, identifying the type of device used (such as iOS or Android), recording browser information, and tracking the length of visits. Importantly, this data is collected in aggregate form and is not linked to individual users.
Your Privacy Choices
When you visit Yahoo and affiliated sites, you are presented with options regarding how your data and cookies are used:
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Accept All: By selecting this, you consent to Yahoo and its partners—including 245 entities participating in the IAB Transparency & Consent Framework—storing and accessing information on your device. This can involve the use of precise geolocation data, technical identifiers, browsing, and search data. Technical identifiers include system-generated strings like browser cookies, device IDs, and IP addresses that may be linked to encrypted or hashed personal data. This information is utilized for analytics, personalized advertising and content, ad and content measurement, audience research, and service development.
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Reject All: Choosing this option prevents Yahoo and its partners from using cookies and personal data for the additional purposes outlined above.
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Manage Privacy Settings: This option allows you to customize your preferences regarding how your data is used.
Modifying and Withdrawing Consent
Yahoo offers flexibility for users to change their privacy settings at any time. You can withdraw your consent or alter your choices by clicking on the "Privacy and Cookie settings" or "Privacy dashboard" links found on Yahoo’s sites and apps.
Further Information
To learn more about how your personal data is collected, used, and protected, you can review Yahoo’s Privacy Policy and Cookie Policy. These documents provide comprehensive details about data practices and your rights.
Your privacy matters, and Yahoo is committed to giving you control over your data while providing you with quality content and services.
