Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, along with its family of brands including Engadget and the Yahoo Advertising digital service, prioritizes user privacy and offers transparent choices regarding data usage. When you access any of these sites or apps, Yahoo employs cookies and similar technologies to enhance your experience while protecting your personal information.
Understanding Cookies and Data Usage
Cookies are small data files stored on your device that enable websites and apps to remember information about your visit. Yahoo uses cookies and related technologies, such as web storage, to:
- Provide and maintain the functionality of their sites and apps
- Authenticate users, apply security measures, and prevent spam and abuse
- Measure site and app usage by tracking visitor numbers, device types (iOS or Android), browser types, and visit duration. This information is collected in aggregate and is not linked to individual users.
Privacy Choices and Consent
Upon visiting Yahoo and its affiliated platforms, you have control over how your data is collected and used. If you click "Accept all," Yahoo and its partners—including 245 entities participating in the IAB Transparency & Consent Framework—will use cookies and may access precise geolocation and other personal data. This includes technical identifiers such as browser cookies, device IDs, IP addresses, and hashed or encrypted email addresses. These identifiers, combined with browsing and search data, facilitate analytics, personalized advertising, content delivery, audience measurement, and service improvements.
If you prefer to restrict this data usage, you can select "Reject all," preventing Yahoo and its partners from using cookies and personal data for these additional purposes. For more granular control, the "Manage privacy settings" option enables you to customize your preferences.
Ongoing Control Over Your Privacy
You can withdraw your consent or modify your privacy choices at any time by accessing the "Privacy and Cookie settings" or "Privacy dashboard" available on Yahoo’s sites and apps. Detailed information about Yahoo’s data handling practices is available in their Privacy Policy and Cookie Policy, which users are encouraged to review to make informed decisions.
Your privacy is important to Yahoo, and these options are designed to provide transparency and empower you to take control over your personal data while enjoying their digital services.
