Understanding Your Privacy Choices with Yahoo and Its Services
In today’s digital landscape, privacy is more important than ever. Yahoo, along with its affiliated sites and applications such as Engadget and Yahoo Advertising, emphasizes the importance of protecting your personal data while providing a seamless online experience. Here’s an overview of how Yahoo manages data collection and gives you control over your privacy settings.
What Data Does Yahoo Collect?
When you use Yahoo’s websites and apps, Yahoo employs cookies and similar technologies—including web storage—to store and access information on your device. These technologies help:
- Deliver and maintain the services you use.
- Authenticate users, prevent spam and abuse, and ensure security measures are in place.
- Measure site traffic and app usage by recording the type of device (such as iOS or Android), browser used, and duration of visits. This information is aggregated and does not identify individual users.
How Does Yahoo Use This Data?
If you choose to accept all cookies and tracking technologies ("Accept All"), Yahoo and its partners—including 245 partners under the IAB Transparency & Consent Framework—may use device data, precise geolocation information, and other personal data. This includes technical identifiers like cookies, device IDs, IP addresses, and other system-generated codes. They may also collect browsing and search information.
This data is used for purposes such as:
- Analytics and site performance improvement.
- Customizing advertisements and content tailored to your interests.
- Measuring the effectiveness of advertisements and content.
- Researching audience segments.
- Enhancing and developing Yahoo’s services.
Your Privacy Choices
Yahoo respects your control over personal data. You have several options:
- Accept All: Consent to the use of cookies and processing of data for all purposes described.
- Reject All: Decline the use of cookies and data processing beyond what is strictly necessary.
- Manage Privacy Settings: Customize which categories of cookies and data processing you allow.
You can also withdraw or modify your consent at any time by accessing privacy and cookie settings available through links on Yahoo’s websites and applications.
Additional Information
For a comprehensive understanding of how your personal data is handled, you can review Yahoo’s detailed Privacy Policy and Cookie Policy. These documents explain the scope of data collection, usage, and protections in place.
Your privacy matters. By reviewing and managing your data preferences, you can help ensure your experience with Yahoo’s services aligns with your comfort level regarding personal information sharing.
