Your Privacy Choices with Yahoo
Yahoo places great importance on your privacy and is committed to maintaining the confidentiality and security of your personal data. As part of the Yahoo brand family, which includes websites and apps like Yahoo and Engadget, as well as its digital advertising service, Yahoo Advertising, the company manages the operation of these platforms while ensuring users’ privacy preferences are respected.
Use of Cookies and Similar Technologies
When you use Yahoo’s websites and apps, the company employs cookies—including similar technologies such as web storage—to store and read information on your device. These cookies serve multiple functions:
- Enabling the proper functionality of Yahoo sites and apps.
- Authenticating users, implementing security measures, and preventing spam and fraudulent activities.
- Collecting aggregated data to evaluate the usage of Yahoo sites and apps.
For example, Yahoo gathers statistics on the number of page visitors, the type of device used (such as iOS or Android), the browsers utilized, and the duration of visits. This information is collected as aggregated data and is not linked to any individual user.
Managing Your Privacy Choices
Yahoo provides you with flexible control over your privacy settings. Upon visiting their sites or applications, you may be prompted with options regarding data collection and usage:
- “Accept All”: By clicking this, you and Yahoo’s partners—including 245 members of the IAB Transparency and Consent Framework—consent to storing and/or accessing information on your device through cookies. This includes the use of precise geolocation data and other personal information such as technical identifiers. Technical identifiers are system-generated strings (letters and numbers) that can uniquely identify your device or you as a user. Examples include browser cookies, device IDs, and your IP address. These identifiers may also be derived from encrypted or mixed email addresses or matched statistically with other identifiers.
The information collected under this consent is used for various purposes including analytics, personalized advertising and content, ad and content delivery, audience measurement, and service development.
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“Reject All”: If you prefer not to have Yahoo and its partners use cookies and personal data for the additional purposes described above, you can select this option.
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“Manage Privacy Settings”: This option allows you to customize your privacy preferences according to your comfort level.
You also have the right to withdraw your consent or modify your preferences at any time. This can be done via links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” found on Yahoo’s websites and apps.
For More Information
To better understand how Yahoo collects, uses, and protects your personal data, you can review their comprehensive Privacy Policy and Cookie Policy available on their platforms. These documents provide detailed explanations of data practices and your rights relating to privacy.
In summary, Yahoo is dedicated to transparency and offering you meaningful choices regarding your data privacy through clear consent options and the ability to adjust your preferences anytime. Your privacy matters, and Yahoo strives to ensure it is respected while delivering their services.
