Yahoo Announces Privacy Choices for Users Across Its Family of Brands
In an effort to provide transparency and control over personal data, Yahoo has outlined key privacy options for users accessing its websites and applications. These sites include prominent platforms such as Yahoo itself and Engadget, all part of the broader Yahoo brand family. Additionally, Yahoo’s digital advertising service, Yahoo Advertising, is included under this umbrella.
Use of Cookies and Similar Technologies
Yahoo utilizes cookies and similar technologies like web storage to enhance user experience. These tools allow the company and its partners to store information directly on users’ devices and subsequently read the information for various purposes. Detailed information about these practices is available in Yahoo’s Privacy Policy.
Purpose of Data Collection
Cookies are primarily employed to:
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Deliver Yahoo’s websites and applications effectively to users
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Authenticate users and enforce security measures
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Prevent spam, abuse, and unwanted content
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Measure website and application usage statistics
User data collected for measurement purposes includes aggregate information about visitor numbers, device types (such as iOS or Android), browsers used, and session durations. Importantly, these metrics are anonymized and not linked to individual user identities.
Consent and User Control
When users visit Yahoo’s sites or apps, they are prompted with a choice regarding cookie usage and data processing. By clicking "Accept All," users agree to Yahoo and its partners — which include 245 entities participating in the IAB Transparency and Consent Framework — storing and accessing device information. This consenting process allows for the use of precise geolocation data, IP addresses, browsing and search history for analytics, personalized advertising, content measurement, audience research, and service development.
If users prefer to restrict such processing, they can select "Reject All" to opt out of cookie storage and data sharing for these additional purposes. For more granular control, Yahoo provides a "Manage Privacy Settings" option, enabling users to customize their preferences.
Modifying or Withdrawing Consent
Yahoo emphasizes that consent given can be modified or withdrawn at any time. Users can do so through links labeled "Privacy and Cookie Settings" or "Privacy Dashboard" available on Yahoo’s websites and applications.
Further Information
For comprehensive details on Yahoo’s data use practices, users are encouraged to review the company’s Privacy Policy and Cookie Policy. These documents elaborate on the types of personal information collected and how it is utilized.
Yahoo continues to prioritize user privacy by offering transparent information and tools enabling individuals to make informed choices regarding their data.
