Yahoo and Its Family of Brands: How Cookies Enhance Your Online Experience
Yahoo is a significant part of the Yahoo family of brands, which includes a variety of well-known websites and applications such as AOL, Engadget, In The Know, and Makers. Together, these platforms offer a diverse range of content and services, all designed to engage users across different interests and preferences.
Understanding the Role of Cookies
When you use any of the Yahoo family’s sites or apps, you may notice references to cookies. Cookies, including similar technologies like web storage, are small data files that allow website and app operators to store and read information directly from your device. This technology plays an important role in ensuring a smooth and personalized online experience.
Yahoo and its family of brands use cookies to:
- Provide and maintain the functionality of their sites and apps.
- Authenticate users to ensure secure access.
- Implement security measures to prevent spam and abuse.
- Measure user engagement and site performance, such as tracking the number of visitors, the types of devices used (iOS or Android), browsers in use, and how long visitors stay on specific pages.
It’s important to note that this data is collected in aggregate form, meaning it is not tied to individual users, ensuring a level of user privacy.
Managing Your Privacy and Consent
Yahoo and its partners—which include over 240 companies participating in the IAB Transparency & Consent Framework—may also use cookies and collect additional personal data, such as precise geolocation, IP address, browsing, and search data. This information is used for analytics, personalized advertising, content measurement, audience research, and the development of new services.
Users are provided with control over their privacy preferences:
- By clicking Accept all, you consent to Yahoo and its partners storing and accessing information via cookies for the purposes listed above.
- If you prefer that your data is not used for these additional purposes, you can click Reject all.
- For a more tailored approach, you can select Manage privacy settings to customize your choices.
Moreover, consent can be withdrawn or changed at any time by visiting the Privacy & cookie settings or Privacy dashboard available on Yahoo’s sites and apps.
Learn More
For additional details on how your personal data is handled, users are encouraged to review Yahoo’s comprehensive privacy policy and cookie policy.
By understanding and managing your cookie preferences, you can have a safer and more personalized experience across the Yahoo family of brands.
