Yahoo as Part of the Yahoo Brand Family and Its Use of Cookies
Yahoo is a key member of the Yahoo brand family, which encompasses a variety of websites and apps owned and managed by the company. This family includes well-known names such as AOL, Engadget, In The Know, and Makers, among others. These platforms operate under the umbrella of the Yahoo brand group, offering diverse content and services to millions of users worldwide.
Use of Cookies Across Yahoo Sites and Apps
When you visit or use any of the Yahoo-owned websites and applications, cookies and similar technologies such as web storage are utilized. These tools allow site and app administrators to store and read information on your device. The purpose of this is multifaceted, aiming to enhance user experience and maintain site security.
Key Functions of Cookies:
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Delivery of Services: Cookies help in delivering Yahoo’s sites and apps effectively to users.
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User Authentication and Security: They assist in authenticating users, applying security measures, and preventing spam and abuse.
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Measurement and Analytics: Cookies enable Yahoo to count the number of visitors to its pages, determine the types of devices used (such as iOS or Android), track browser information, and measure the duration of visits. This data is collected in aggregate form and is not linked to individual users.
Consent and Privacy Choices
Yahoo emphasizes transparency and user control regarding personal data and cookie usage. When users click "Accept All," Yahoo and its partners—including 237 participants in the IAB Transparency & Consent Framework—are permitted to store and access cookies and collect precise geolocation data, IP addresses, browsing, and search information. This data supports personalized advertisements and content, ad and content measurement, audience research, and service development.
Users who prefer not to have their data used for these additional purposes can click "Reject All." Moreover, users have the option to manage their privacy preferences at any time by selecting "Manage Privacy Settings." Consent can be withdrawn or modified through links available on Yahoo’s sites and apps, such as ‘Privacy & Cookie Settings’ or the ‘Privacy Dashboard.’
Further Information
For more detailed information about Yahoo’s practices regarding personal data and cookies, users are encouraged to read the company’s privacy and cookie policies. These documents provide comprehensive insights into how personal information is collected, used, and safeguarded across the Yahoo brand family.
In summary, Yahoo’s commitment to user transparency and control over data privacy is reflected in their clear communication about cookie use and consent options, ensuring users can make informed choices while engaging with Yahoo’s diverse digital properties.
