Yahoo as Part of the Yahoo Brand Family: Understanding Cookie Usage and Privacy Settings
Yahoo is a member of the Yahoo brand family, which encompasses a suite of well-known websites and applications, including Yahoo itself, AOL, Engadget, In The Know, and MAKERS. These platforms are collectively managed to provide users with a wide range of content and services across the digital landscape.
Use of Cookies and Similar Technologies
To enhance user experience and ensure the security and functionality of these websites and apps, Yahoo and its brand family employ cookies and related technologies such as web storage. Cookies are pieces of data stored on your device that allow website operators to read and save information, improving navigation and personalization during your visit.
The primary purposes for utilizing cookies include:
- Delivering and maintaining the operation of websites and apps.
- Authenticating users and implementing security measures to prevent spam and abuse.
- Measuring how users interact with the sites, including visitor numbers, device types (iOS or Android), browsers used, and duration of visits. These analytics are collected in aggregated form and are not linked to individual users.
Managing Consent and Data Usage
When users click the “All Accept” button on Yahoo’s consent prompt, they agree to the storage and access of information on their devices by Yahoo and its partners—numbering 237 and aligned with the IAB Transparency & Consent Framework. This may include the use of precise location data, IP addresses, browsing, and search history used for:
- Analytical purposes.
- Personalized advertising and content.
- Measuring advertisements and content effectiveness.
- Audience research.
- Enhancing and developing services.
If users prefer not to permit the use of cookies and personal data for these extended purposes, they can click “All Reject.” Additionally, consent preferences can be customized anytime by selecting “Manage Privacy Settings.”
Yahoo also provides links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” on their websites and apps, allowing users to revoke or adjust their consents at their convenience.
Further Privacy Information
To learn more about how Yahoo collects, stores, and uses personal data, users are encouraged to review the detailed Privacy Policy and Cookie Policy provided on the Yahoo platforms. These documents offer comprehensive insights into privacy practices and user rights regarding personal information.
By managing cookies and respecting user privacy choices, Yahoo ensures a transparent and secure digital experience across its entire brand family.
