Yahoo is Part of the Yahoo Family of Brands: Understanding Cookie Use and Privacy Choices
Yahoo is a prominent member of the Yahoo family of brands, which also includes well-known sites and applications such as AOL, Engadget, In The Know, and Makers. Together, these platforms are owned and operated under the same corporate umbrella, working to provide diverse content and services to users worldwide.
Cookie Usage on Yahoo and Associated Sites
When you visit Yahoo or any of its affiliated sites and apps, the platforms employ cookies and similar technologies, including web storage, to enhance user experience and functionality. Cookies are small data files that websites store and read on your device to remember your preferences and facilitate various operational processes.
The primary purposes of using cookies include:
- Delivering services through Yahoo’s websites and applications.
- Authenticating users to ensure secure access, applying security measures, and preventing spam and abuse.
- Measuring website and app usage by counting the number of visitors, identifying their device types (such as iOS or Android), browsers used, and tracking the duration of visits. These analytics data are collected in aggregate form and are not linked to individual users.
Consent and Privacy Controls
Yahoo and its partners—numbering 238 and participating in the IAB Europe Transparency and Consent Framework—may, upon your consent by clicking “Accept All,” store or access information on your device using cookies and similar technologies. This includes collecting precise geolocation data, IP addresses, browsing history, and search data. These data are used for purposes such as analytics, delivering personalized advertisements and content, measuring ad and content performance, audience research, and service development.
For users who prefer not to have their data and cookies used for these extended purposes, there is the option to click “Refuse All.” Alternatively, you can customize your cookie preferences by selecting “Manage Privacy Settings” to make granular choices about how your data is handled.
Users retain full control over their privacy settings and can revoke consent or alter their preferences at any time. Links to “Privacy and Cookie Settings” or the “Privacy Dashboard” are available on Yahoo websites and applications for easy access.
For comprehensive details on data usage and privacy practices, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy.
In summary, as part of the Yahoo family, Yahoo’s websites and applications employ cookies to provide secure, personalized, and optimized services, while offering users transparent choices and controls regarding their data privacy.
