Understanding Yahoo’s Family of Brands and Their Use of Cookies
Yahoo is a well-known name in the digital world, recognized as part of a larger family of brands operated by the same company. This family includes popular sites and applications such as Yahoo, AOL, Engadget, In The Know, and Makers. Together, these platforms offer a variety of content, services, and news to users worldwide.
The Yahoo Family of Brands
As part of this family, Yahoo collaborates closely with its sister sites and apps to deliver a seamless experience to users across different devices and platforms. Whether you are browsing the news on Yahoo, exploring gadgets on Engadget, or catching the latest viral videos on In The Know, these brands operate under one umbrella to provide consistent and dependable content.
How Yahoo Uses Cookies and Similar Technologies
When you visit Yahoo or any of its affiliated sites and apps, the company uses cookies and similar technologies—such as web storage—to enhance your experience. Cookies are small data files stored on your device, allowing websites to remember your preferences and activity.
Yahoo uses these technologies for several key purposes:
- Providing and Enhancing Service: Cookies help ensure that Yahoo’s sites and apps function smoothly and efficiently.
- User Authentication and Security: They assist in verifying user identities, applying security measures, and preventing spam and abuse, thereby keeping users safe.
- Measurement and Analytics: Yahoo collects aggregate data on visitor numbers, device types (such as iOS or Android), browsers used, and how long visitors stay on the sites. This information helps improve service by understanding user behavior, but it is not linked to individual users’ identities.
Your Choices Regarding Cookies and Data Usage
Yahoo emphasizes transparency, giving users control over their data. When visiting the sites, you may see a prompt asking you to "Accept all," "Reject all," or "Manage privacy settings" concerning cookies and personal data.
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If you accept all, Yahoo and its partners—including over 200 entities involved in the IAB Transparency & Consent Framework—will use cookies and access information on your device. This may include precise geolocation data, IP addresses, and browsing/search data to deliver personalized advertising, analytics, content measurement, audience research, and service development.
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If you reject all, Yahoo and its partners will not use cookies or personal data for these additional purposes.
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You can also customize your preferences through the "Manage privacy settings" option to select which types of cookies and data usage you consent to.
Importantly, users have the ongoing option to withdraw or modify their consent at any time. This can be done via links such as "Privacy & cookie settings" or "Privacy dashboard" that appear on Yahoo’s sites and apps.
Privacy and Cookie Policies
To learn more about how Yahoo collects, uses, and protects your personal information, users can review the company’s Privacy Policy and Cookie Policy. These documents provide comprehensive details to help users understand the scope of data collection and their privacy rights.
In summary, as part of the Yahoo family of brands, Yahoo uses cookies and related technologies to improve user experience, ensure security, and provide tailored content and advertising. With clear options for managing privacy preferences, Yahoo strives to respect user choices and maintain transparency about data usage.
