Yahoo as Part of a Larger Brand Family: Understanding Its Websites, Apps, and Privacy Practices
Yahoo is a well-known name in the digital world, recognized as a part of the broader "Yahoo" brand family. This family includes a collection of owned and operated websites and applications that offer diverse content and services. Among these are popular platforms such as Yahoo itself, AOL, Engadget, In The Know, and Makers.
This grouping collectively forms the Yahoo brand group, under which these various sites and apps operate, delivering tailored experiences to users across different interests and needs.
Use of Cookies and Similar Technologies
When users visit these sites and applications, Yahoo employs technologies such as cookies and web storage. Cookies are small data files stored on a user’s device that enable website and app operators to remember information about the user.
Yahoo uses cookies to:
- Provide and improve its websites and applications.
- Authenticate users and implement security measures.
- Prevent spam and abuse.
Measurement and Analytics
To better understand user engagement and improve service quality, Yahoo collects aggregated data on visitor activity. This includes counting how many people visit their pages, identifying the type of devices used (such as iOS or Android), the browsers being used, and the duration of visits. Importantly, this data is collected in a summarized form and is not linked to individual users, thereby maintaining privacy.
User Choices Regarding Data and Cookies
Yahoo values user control over personal data and privacy. When visiting their sites, users are presented with options regarding cookies and data use:
- By clicking “Agree to All,” users consent to Yahoo and its partners—including 238 partners under the IAB Transparency and Consent Framework—storing or accessing information via cookies on their devices. This may involve the use of precise geolocation data, IP addresses, as well as browsing and search information. The data can then be used for analytics, personalized advertising and content, ad and content measurement, audience insights, and service development.
- Selecting “Reject All” will decline additional cookie use and personal data processing for these specified purposes.
- Users can also customize their preferences by clicking “Manage Privacy Settings.”
Users retain the ability to revoke consent or modify settings at any time through links such as “Privacy and Cookie Settings” or the “Privacy Management Dashboard” available on Yahoo’s websites and apps.
More detailed information on how Yahoo handles personal data and cookies can be found in their Privacy Policy and Cookie Policy.
In summary, Yahoo operates as part of a larger brand family offering numerous websites and apps. It uses cookies and data analytics to enhance user experiences while providing clear options for privacy management, underscoring its commitment to respecting user choices and data protection standards.
