Yahoo’s Family of Brands and Cookie Policy: What You Need to Know
Yahoo is proud to be part of a larger family of brands that includes well-known names such as AOL, Engadget, In The Know, and Makers. Together, these sites and applications offer a broad range of content and services managed under the Yahoo umbrella.
When you use any of our sites or applications, we employ cookies and similar technologies to enhance your experience. Cookies are small data files (including web storage technologies) that are stored on your device. They allow us to remember your preferences, authenticate users, apply security measures, and prevent spam and abuse.
How We Use Cookies
Our use of cookies serves several important purposes:
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To provide and improve access to our sites and applications.
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To authenticate users, ensure security, and protect against spam and fraudulent activities.
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To measure the usage of our sites, including the number of visitors, types of devices used (such as iOS or Android), browsers, and the duration of visits. This data is collected in aggregate form and is not linked to individual users.
Consent and Privacy Choices
By clicking "Accept All," you consent to Yahoo and our partners—including 238 participants in the IAB Transparency and Consent Framework—storing or accessing information on your device. This includes the use of cookies, precise geolocation data such as IP addresses, and browsing and search activities. We use this information to conduct analysis, display personalized ads and content, measure advertising effectiveness, conduct audience research, and develop new services.
If you prefer not to have your data used for these additional purposes, you can click "Reject All." Alternatively, you can customize your preferences by selecting "Manage Privacy Settings."
You have the right to revoke your consent or modify your choices at any time by accessing the "Privacy and Cookies Settings" or "Privacy Dashboard" links available on our sites and applications.
To learn more about how we use your personal data, please review our Privacy Policy and Cookie Policy.
Your privacy and trust are important to us. We strive to provide transparent information and tools to help you make informed decisions about your online experience with Yahoo and its family of brands.
