Smart Technology Ranks High in Customer Satisfaction, J.D. Power Poll Finds
By Riley Hodder, August 27, 2025
Smart technology features are increasingly resonating with automotive customers, according to a recent poll conducted by J.D. Power. The study reveals a growing appreciation among consumers for vehicles equipped with advanced technological innovations, highlighting the importance automakers place on integrating cutting-edge systems to enhance the driving experience.
Genesis Leads Innovation Rankings for Fifth Year
Among the brands evaluated, Genesis secured the highest innovation ranking for the fifth consecutive year, earning a score of 538 on a 1,000-point scale. This accomplishment underscores the brand’s consistent commitment to pioneering smart technology that meets and exceeds customer expectations. Genesis’s leadership in innovation reflects its focus on delivering advanced features that contribute to both convenience and safety, factors driving customer satisfaction in today’s automotive market.
Customers Embrace Smart Features
The J.D. Power poll spotlights how smart technology in vehicles—ranging from driver assistance systems to intuitive infotainment and connectivity options—has become a key influence on buyer satisfaction. Consumers are increasingly valuing features that not only improve vehicle performance but also offer seamless integration with mobile devices, personalized settings, and enhanced safety through automated systems.
Industry Context
This surge in demand for smart automotive technology comes amid broader industry challenges and developments. For instance, recent increases in tariffs on imported manufacturing equipment, such as robots and machinery, are complicating U.S. automakers’ investment strategies. Despite these hurdles, the focus on innovation remains robust as manufacturers strive to stay competitive by delivering smarter, more connected vehicles.
Looking Ahead
As smart technology continues to evolve, automotive brands are expected to intensify their efforts in innovation to capture market share and boost customer loyalty. The J.D. Power findings serve as a barometer for how well manufacturers are aligning their technological advancements with consumer desires.
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