Yahoo: An Overview of Its Brand Family and Privacy Practices
Yahoo is a prominent part of the Yahoo brand family, which encompasses a range of popular websites and applications that are owned and operated under this umbrella. Alongside Yahoo itself, this brand family includes notable platforms such as AOL, Engadget, In The Know, and MAKERS.
Understanding the Yahoo Brand Family
The Yahoo brand family represents a collection of digital assets dedicated to delivering news, entertainment, technology insights, and various forms of content to a diverse audience. By incorporating multiple well-known brands, Yahoo provides users with a broad spectrum of information and services tailored to their interests.
Use of Cookies and Data Collection
To enhance user experience across its platforms, Yahoo utilizes cookies and similar technologies, including web storage. These tools enable website and app operators to store and retrieve information on users’ devices. The purposes of employing cookies are multifaceted:
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Delivering websites and apps effectively to users.
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Authenticating users to maintain security, as well as preventing spam and abusive behavior.
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Measuring website and app usage metrics.
Data captured through cookies includes aggregate information such as the total number of visitors, device types (e.g., iOS or Android), browser types, and the duration of visits on websites and applications. This data is collected in aggregate form and is not linked to individual users.
Consent and Privacy Options
When users interact with Yahoo’s platforms, they are presented with options regarding cookie usage and data collection. By selecting “Accept All,” users consent to Yahoo and its partners—including up to 236 affiliates who adhere to the IAB Transparency & Consent Framework—storing and accessing information on their devices.
This consent enables the collection of precise location data and other personal information such as IP addresses, browsing, and search histories. These data are utilized for analytics, personalized advertising and content, advertising and content measurement, audience research, and the ongoing development of services.
Alternatively, users who prefer not to have their data used for these additional purposes can choose “Reject All.” There is also an option to customize privacy preferences by clicking on “Manage Privacy Settings.”
Users maintain the right to withdraw their consent or modify their preferences at any time through links provided on Yahoo’s websites and applications under “Privacy and Cookie Settings” or the “Privacy Dashboard.”
Further Information
For a comprehensive understanding of how Yahoo handles personal data and cookies, users can refer to the company’s Privacy Policy and Cookie Policy. These documents offer detailed insights into data usage practices and user rights regarding privacy on Yahoo’s platforms.
In summary, Yahoo’s commitment to transparency and user control over personal data is integral to its operation within the broader Yahoo brand family, balancing the delivery of rich content experiences with privacy considerations.
