The Walt Disney Company, Grammarly, and Intuit Mailchimp Honored as Winners at the 2025 Digiday Technology Awards
August 12, 2025 – The 2025 Digiday Technology Awards have announced their winners, recognizing industry leaders who are harnessing cutting-edge artificial intelligence and automation technologies to drive innovation in marketing, personalization, and advertising. This year’s accolades highlight companies excelling in delivering highly personalized experiences, enabling precise targeting, and advancing performance across diverse platforms and channels.
Disney Advertising Takes Top Honor for Best Video Advertising Platform
The Walt Disney Company’s advertising division was celebrated with the inaugural Best Video Advertising Platform award for its trailblazing efforts in unifying and innovating video advertising across its vast entertainment and sports assets. In October 2024, Disney achieved a significant milestone by merging Hulu and Disney+ advertising into a single consolidated platform known as the Disney Ad Server. This unified platform now delivers over 200 billion ad impressions annually and accounts for 77% of Disney’s total advertising revenue.
Disney’s technology innovations include the Disney eXperience Composer, which has successfully doubled engagement rates on interactive Disney+ formats, the Magic Words tool designed for contextual keyword targeting, and YODA, a yield optimization system. These advancements have proven instrumental in enhancing advertiser outcomes, reinforcing Disney’s leadership in video advertising, and demonstrating the company’s dedication to blending sophisticated technology with premium storytelling.
Grammarly Named Best Customer Data Platform
Grammarly, a widely-used AI-powered writing assistant serving over 40 million users and 50,000 organizations globally, was honored in the Best Customer Data Platform category. Collaborating with Hightouch, Grammarly leveraged a composable Customer Data Platform (CDP) integrated with Databricks to unify and activate customer and conversion data across both paid and lifecycle marketing channels.
This approach has empowered Grammarly to scale personalized customer engagement while boosting operational efficiency. By underpinning its entire marketing funnel with data-driven insights, Grammarly has delivered measurable growth in user retention and engagement, exemplifying the significance of integrated marketing strategies in today’s competitive digital landscape.
Intuit Mailchimp Wins for Best Personalization & A/B Testing Platform
Intuit Mailchimp earned recognition for Best Personalization & A/B Testing Platform, spotlighting its robust features tailored for small and mid-sized businesses. The platform supports personalized outreach through segmentation, send time optimization, SMS integration, and automated workflows.
One standout success story highlighted was CHANI, a brand dedicated to connecting ancient astrology with modern life through personalized guidance and curated products. By employing Mailchimp’s tools, CHANI significantly increased customer engagement, achieved high open rates, and enhanced customer loyalty through relevant, timely messaging targeted at distinct audience segments. This partnership underscores Mailchimp’s effectiveness in merging community connection with sophisticated digital marketing capabilities, driving meaningful revenue growth.
Additional Highlights from the 2025 Digiday Technology Awards
The awards also recognized innovation across various marketing and advertising technology categories, including:
- Best Affiliate Marketing Platform: Carhartt with impact.com
- Best AI Platform: Known’s “Iron Man Suit” solution for clients
- Best Automation Tools: Sports Engine’s AI-driven creative workflows
- Best E-Commerce Technology: Lexus Build Tool’s premium configurator
- Best Marketing Analytics Platform: Arima’s synthetic data solution
- Best Video Management Platform: Endeavor Streaming’s Vesper Platform
…and many more demonstrating the dynamic evolution of technology in media and marketing.
About the Digiday Technology Awards
The Digiday Technology Awards honor companies and platforms that innovate in digital marketing technology, emphasizing AI-powered personalization, programmatic advertising, e-commerce, and analytics solutions that reflect the changing technological landscape. The 2025 awards particularly spotlighted companies effectively integrating automation and data to transform customer experiences across channels.
For a full list of winners and more information on the Digiday Technology Awards, visit Digiday Awards.
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