Rising “E and” Generation Crafts Tomorrow’s Technology at GITEX 2025 Platform
Abu Dhabi – Sky News Arabia
At the forefront of innovation during GITEX Global 2025, the pavilion of “E and” has transformed from a mere technology showcase into a vibrant stage spotlighting the dynamic young Emirati talents driving the future of technology. This shift underscores the company’s strategic investment in human capital, positioning the new generation—dubbed the “E and” generation—as the beating heart and intellectual powerhouse behind groundbreaking advancements.
Unlike the usual eye-catching neon displays or the sharpest holographic screens, visitors at the GITEX 2025 will find themselves captivated by the youthful energy and exceptional expertise of Emirati graduates who confidently explain the complexities of artificial intelligence (AI) in multiple languages, explore the depths of advanced telecommunication networks, and engage with attendees through a uniquely emotional intelligence-infused interaction.
Masood M. Sharif Mahmoud, CEO of E and UAE, emphasizes that this remarkable evolution is no coincidence but rather the outcome of a bold strategic vision prioritizing young human capital at the highest level. “E and Group does not merely invest in technology; it invests in people, firmly believing that promising young minds represent the strongest and smartest form of technology,” he stated.
Investing in Emirati Youth to Build a Thriving Digital Future
Central to E and’s philosophy is the conviction that empowering Emirati youth constitutes the cornerstone of a prosperous digital future. This is clearly manifested through strategic initiatives designed to develop national competencies and their prominent pavilion at GITEX 2025. Alongside recruitment, E and actively builds comprehensive career paths and provides distinguished platforms for showcasing talents and leading technological transformation, embedding youth at the core of its developmental journey.
Showcasing Cutting-Edge Technologies and Startups
GITEX Global 2025 serves as the ideal platform where E and’s investment in local youth bears fruit, as talented graduates present the future of technology through over 90 live demonstrations and innovations at the pavilion.
The pavilion features live displays of post-5G technologies, including advanced 5.5G systems and a first glimpse at 6G-enabling technologies. Innovations like electric vertical takeoff and landing vehicles (eVTOL), autonomous vehicles, and humanoid robots further underline E and’s commitment to pioneering progress.
In digital healthcare and immersive experiences, visitors engage in live remote medical consultations enhanced by AI, remote care systems, and smart prosthetics. Additionally, the holographic and interactive technologies offer intelligent entertainment experiences within the “E and Live” zone.
Highlighting grassroots innovation, the pavilion also showcases startups supported by “E and Capital” in fields such as AI, robotics, and fintech, including notable names like Naawy, Applied AI, and Emergency AI—signifying an ongoing commitment to fostering pioneering entrepreneurial ideas.
Building a Generation of Tech Leaders
E and invests in the comprehensive empowerment of Emirati youth through structured programs aimed at enhancing leadership and advanced technical skills. The flagship Artificial Intelligence Graduates Program, now entering its fourth year, plays a pivotal role in E and’s localization strategy.
Masood elaborates, “This AI Graduates Program is more than an initiative—it’s a promise to future generations to forge integrated career paths aligned with the digital transformation dreams of our beloved nation. We are not only creating jobs but also collaboratively painting the future technological landscape of our country with our youth. Over 60% of program participants are women, reflecting that diversity is not merely a slogan but a lived identity.”
He extends an invitation to ambitious minds and eager contributors to join, stating, “Together, let us write a new chapter of E and’s success story, where you will be the true heroes.”
A Multifaceted Program Shaping Digital Economy Leaders
The year-long program equips Emirati graduates with essential digital, technical, and leadership competencies required to steer the future economy. Since its inception, it has successfully employed and trained over 284 graduates and created more than 100 new jobs in the 2025 cycle alone.
Participants gain exposure to various domains including AI, machine learning, cybersecurity, product development, and business strategies. The program features practical, interactive experiences through real projects across group departments, as well as personal development plans, leadership and emotional intelligence training, and career mentoring.
Alignment with National Priorities and Strategic Partnerships
E and’s youth empowerment efforts closely align with the UAE’s national strategy to foster an enabling and motivating environment for Emirati youth. In 2024, E and signed a Memorandum of Understanding with the Federal Youth Authority to support the UAE National Youth Agenda 2031, focusing on building youth competencies equipped with creative professional skills suitable for rapid technological changes.
Moreover, these initiatives mesh seamlessly with the UAE’s long-term national strategy aiming to reduce oil dependency and boost growth in high-value knowledge sectors.
The AI Graduates Program has been developed in collaboration with world-class training platforms such as Microsoft, Harvard Business Review, LinkedIn, and Abu Dhabi Global Market to ensure integration of the best global practices.
As GITEX Global 2025 unfolds, the story of the rising “E and” generation stands as a testament to the UAE’s investment in its youth—transforming them into the architects of tomorrow’s technology and driving the nation toward a vibrant digital future.
